This is insane! QR codes, two dimensional, pixely looking cube things that can be read by certain applications on cellphones that have a camera. The whole idea is to point, shoot, let the phone read the code and de-code it! It can lead you to a website, to a picture, uncover a message... anything!
It's a really cool technology that has been big already in Japan for the last year or two... and it's only NOW that North America is catching on. Blackberries are now offering a QR code for every individual phone so that you can exchange contacts with someone much faster by just taking a picture of their QR code. It's a good time to take advantage of this technology.
I am starting a blog for this party called The Main Ingredient. It happens at least once every month and usually at Revival/Stone Lounge. This party is purely motown, old school hip hop, classic R&B, neo soul... the goodies that you don't usually hear in Entertainment district. Anyways. I was definitely thinking about incorporating some of these QR code ideas into our advertising and promotions. Maybe even having QR codes posted that lead you to promo videos that I'd make! Anything... my mind is starting to work, work, work at incorporating this technology someway somehow...
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